The average person experiences a “disorder event” every 18 months. These include starting (or losing) a job, entering (or ending) a relationship, moving to a new city, having a child, and other life inflection points.
So, how do we foster a sense of resilience in the face of inevitable professional and personal disruption? Brad Stulberg, author of the recent bestseller Master of Change: How to Excel When Everything Is Changing — Including You, spoke with b. about his concept of “rugged flexibility.”
b. Aren’t “rugged” and “flexible” basically opposites?
Stulberg: So most people … think that these are diametrically opposed opposites. To be rugged is to be tough, durable, determined; to be flexible is to be soft, supple, bend easily without breaking.
And what I found … is that individuals and organizations that sustain excellence over the long haul — and navigate periods of change and chaos and disorder, and even just the inevitable ups and downs — they’re not rugged or flexible. They’re rugged and flexible. They take these two competing ideas and they’re able to practice them and hold them at the same time.
Ruggedness generally comes from a sense of one’s core values or key strengths — what really makes them who they are. This could be as an individual, but it could also be as an organization. And then the flexibility component is, over time, how do you take those strengths and apply them in new and creative ways when the circumstances change?
And it’s really the fundamental principle of evolution, of growing through change. It is figuring out what makes you who you are and then being able to adapt on everything else.
b.: What can companies do to empower their employees to practice this kind of mentality?
Stulberg: Have a good sense of what their core values are — what they really stand for — but then separate those core values from actual behaviors and practices.
So if a company’s mission is to deliver lifesaving treatments to individuals with a certain disease, that’s the core value. But how they do it and how they practice that ought to change as technology changes. If a company’s core value is to be a really entertaining media company … Well, is that through television? Is that through podcasting? Is that through YouTube? Is that through TikTok?
Empower the organization and employees to be really creative in how they accomplish that value and to adapt the practices and behaviors over time. … Help employees gain a sense of their own personal ruggedness. So what are the traits that really make them who they are? What are their strengths that they might want to double down on?
And then help them understand that — when they’re faced with ambiguity or change or uncertainty — they can go back to the strengths and they can ask themselves, “Well, how might I apply authenticity?” or “How might I apply kindness?” or “What would the creative thing to do be?”