business.com receives compensation from some of the companies listed on this page. Advertising Disclosure
MENU
Starting a Business
- Best Small Business Loans
- Best Business Internet Service
- Best Online Payroll Service
- Best Business Phone Systems
Our Top Picks
- OnPay Payroll Review
- ADP Payroll Review
- Ooma Office Review
- RingCentral Review
Our In-Depth Reviews
Finance
- Best Accounting Software
- Best Merchant Services Providers
- Best Credit Card Processors
- Best Mobile Credit Card Processors
Our Top Picks
- Clover Review
- Merchant One Review
- QuickBooks Online Review
- Xero Accounting Review
Our In-Depth Reviews
- Accounting
- Finances
- Financial Solutions
- Funding
Explore More
Human Resources
- Best Human Resources Outsourcing Services
- Best Time and Attendance Software
- Best PEO Services
- Best Business Employee Retirement Plans
Our Top Picks
- Bambee Review
- Rippling HR Software Review
- TriNet Review
- Gusto Payroll Review
Our In-Depth Reviews
- Employees
- HR Solutions
- Hiring
- Managing
Explore More
Marketing and Sales
- Best Text Message Marketing Services
- Best CRM Software
- Best Email Marketing Services
- Best Website Builders
Our Top Picks
- Textedly Review
- Salesforce Review
- EZ Texting Review
- Textline Review
Our In-Depth Reviews
Technology
- Best GPS Fleet Management Software
- Best POS Systems
- Best Employee Monitoring Software
- Best Document Management Software
Our Top Picks
- Verizon Connect Fleet GPS Review
- Zoom Review
- Samsara Review
- Zoho CRM Review
Our In-Depth Reviews
Business Basics
- 4 Simple Steps to Valuing Your Small Business
- How to Write a Business Growth Plan
- 12 Business Skills You Need to Master
- How to Start a One-Person Business
Our Top Picks
Introduction
About Me
Rachelle Gordon is a Minneapolis-based content writer who has written extensively on topics such as finance, marketing, cannabis, sustainability and tech. Her work has appeared in Benzinga, SlickDeals, and High Times. Prior to her career in journalism, Rachelle was an educator and has a passion for sharing knowledge. She enjoys helping businesses maximize efficiency while staying true to their core values.
Experience
Editor
at
GreenState
March 2023
-
Present
Contributing Writer
at
mg magazine l mgretailer.com
July 2021
-
Present
Contributing Writer
at
Cannabis & Tech Today
June 2020
-
Present
Contributing Writer
at
Beard Bros Pharms
October 2021
-
Present
Contributing Writer
at
SKUNK Magazine
June 2020
-
Present
Cannabis Copywriter
at
Boveda Inc.
November 2017
-
Present
Education
Hamline University
Degree:
BAField of Study:
Social JusticeRachelle's Activity
article
Email Design Guide (With Examples) Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
Updated February 13, 2024
article
5 Steps to Engaging Your Audience on Social Media Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.
Updated December 04, 2023
article
How to Draft an Email Newsletter (With templates) Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.
Updated February 14, 2024
article
Email Retargeting Campaigns and Best Practices Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.
Updated December 20, 2023
article
9 Ways to Reduce Your Email Bounce Rate Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.
Updated October 03, 2023
article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.
Updated February 16, 2024
article
How to Send an Email Blast (With Examples) Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
Updated October 05, 2023
article
Why You Should Ditch No-Reply Emails Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.
Updated December 07, 2023
article
Email Pop-Up Benefits and Examples Email pop-up boxes can help grow your business. Learn more in this complete guide.
Updated February 14, 2024