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Communication is essential to small businesses. However, multiple apps for audio conferencing, video meetings, team messaging and phone calls complicate matters. A unified communications (UC) solution provides a single interface, consolidating contacts and messages on one platform. Zoom and RingCentral are well-known voice-over-internet-protocol (VoIP) and video conferencing software providers. Both can simplify your internal and external communications.
We evaluated basic and advanced features, pricing, customer service and more for our RingCentral vs. Zoom comparison. Our user testing and assessment revealed cases where one business phone system is better. Learn how these platforms differ to determine which is best for your company.
Criteria | RingCentral | Zoom |
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VoIP price | $30 to $45 per user, per month | $10 to $25 per user, per month |
Annual billing discount | Up to 33% | None |
Free trial | 14 days | None |
Limitations | Volume discounts are only available for businesses with 50 or more users | Zoom One Business Plus (with extended video conferencing) has a 10-license minimum |
VoIP phone features |
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Video conferencing and collaboration |
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Third-party integrations |
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Reporting and analytics |
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Customer service | 24/7 chat and phone support | 24/7 chat and phone support |
Add-ons and services |
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RingCentral provides cloud-based public branch exchange (PBX) systems for companies of any size, from small to large enterprises. The UC platform is purpose-built for deskless frontline workers — the managers, service technicians and sales representatives that comprise an estimated 80% of the global workforce.
We appreciate the unified inbox, which puts voicemails, texts and faxes in a single location. Likewise, remote and hybrid teams can use the RingCentral app to make and receive calls or collaborate with video conferencing, task management and team messaging tools. For this use case, we love the customizable softphone menu. You can shrink or expand the app and display your most-used icons.
This flexibility makes RingCentral fully functional for diverse workforces. All RingCentral subscriptions include unlimited domestic calling (U.S. and Canada), video meetings of up to 200 and audio conferencing with up to 1,000 attendees.
Indeed, even the smallest teams, companies with fewer than 10 employees, can take advantage of advanced features, unlimited calling and unmetered video conferencing. In comparison, Zoom limits meetings to 40 minutes unless you purchase a minimum of 10 Business Plus licenses. However, if they want, businesses can choose to purchase Zoom Phone + Zoom One Pro for under 10 users if they want to remove the 40-minute meeting restrictions. And Zoom audio conferencing requires a paid add-on package.
RingCentral also scales with enterprise-level capabilities. Its artificial intelligence (AI)-powered call queueing and routing tools adapt to wait times and agent availability, while the enhanced business analytic suite provides real-time and historical insights. Learn more in our full RingCentral review.
With pay-as-you-go plans starting at $10 per month, Zoom Phone is an affordable business phone service for companies with a low volume of outbound calls. We like how every subscription includes advanced features like call recording, automatic call distribution groups (ACD) with call queueing and unlimited auto attendants. We appreciate the call monitor and whisper functions since most VoIP services, including RingCentral, lock these tools behind higher-priced tiers.
Also, independent contractors and freelancers wanting an inexpensive business phone number are a good fit for Zoom’s metered package. Zoom Phone is an excellent solution for businesses that want to lower their international calling costs. Zoom Phone Global Select offers unlimited domestic calling in one international location, or you can add unlimited calling to 19 countries to U.S. & Canada Unlimited or Global Select plans.
Mix and match Zoom plans to save money with an international workforce and clients. Source: Zoom
Zoom Phone plans have team messaging and 40-minute video meetings. Users receive all free Zoom Meetings features, such as screen sharing and automated captions. Companies looking for more expansive video conferencing tools, such as polling and recording transcripts, can select the Zoom One Business Plus package — but there’s a caveat: you need to purchase 10 licenses.
We like that you can mix and match paid plans, which can help small businesses lower overall costs. And the live streaming capability (available for all users) is a valuable marketing tool that RingCentral lacks. Explore more features in our full review of Zoom.
Although RingCentral and Zoom offer advanced video conferencing and telephony features, both providers have unique capabilities. Learn how the business phone systems differ when it comes to pricing, features and more.
RingCentral has four product categories — intelligent phone solutions, intelligent meetings, contact center solutions and AI solutions. Of these, intelligent phone solutions (formerly RingCentral MVP) offer three plans with voice calling. RingCentral provides volume discounts for companies with 50 or more users, and you can save up to 33% with annual billing.
Plan | Monthly price (per user, per month) | Features |
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Core | $30 |
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Advanced | $35 | Everything in Core, plus:
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Ultra | $45 | Everything in Advanced, plus:
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RingCentral’s business communication plans range from $30 to $45 per user, per month, or $20 to $35 with annual billing. All subscriptions include unlimited domestic calling, mobile apps, a business phone or toll-free number, team messaging and unlimited video conferencing calls. Since RingCentral uses a tiered pricing model, higher-priced plans have additional features and capabilities.
Many small businesses will find RingCentral Core sufficient unless they want customer relationship management (CRM) integrations or call center tools like call whisper or barge. RingCentral adds these features to the Advanced and Ultra subscriptions.
Although RingCentral costs more than Zoom, it’s competitive compared to other highly rated business phone systems. We appreciate the simple pricing structure and the fact that you can purchase all three plans online without calling a sales representative.
Zoom offers six product categories — Zoom One, Zoom Phone, Zoom Events & Webinars, Zoom Rooms, Zoom Contact Center and Zoom Whiteboard. Of these, Zoom Phone has three plans with voice calling and Zoom One has two. Zoom does not offer discounts for annual billing. Zoom offers discounts of up to 21 percent when paying annually.
Plan | Monthly price (per user, per month) | Features |
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Zoom Phone: U.S. & Canada Metered | $10 |
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Zoom Phone: U.S. & Canada Unlimited | $15 | All VoIP features from the U.S. & Canada Metered plan, plus:
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Zoom Phone: Global Select | $20 | All VoIP features from the U.S. & Canada Metered Unlimited plan, plus:
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Zoom One: Business Plus | $25 | All VoIP features from Zoom Phone plans, plus:
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Zoom One: Enterprise | Available via custom quote | All VoIP features from Zoom Phone plans, plus:
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* Can purchase a Zoom One Pro subscription to host meetings longer than 40 minutes
Zoom subscriptions with voice calling services range from $10 to $25 per user, per month. All packages have the same phone system features, including an interactive voice response (IVR) system and automatic call distribution groups (ACD) with call queuing.
The main differences between subscriptions are if you want metered or unlimited domestic calls, access to the optional add-on for unlimited calling to 19 countries and free or paid Zoom Meetings. We like that companies can mix and match plans to give each employee the right tools without breaking the budget. However, Business Plus requires a minimum of 10 licenses.
Most vendors lock calling features behind more expensive tiers, so Zoom’s approach is refreshing. The subscriptions are affordable, with flexible options for companies that have employees with different needs.
With its $10 pay-as-you-go U.S. & Canada Metered plan, Zoom Phone’s price and mix-and-match option can’t be beaten. Even the U.S. & Canada Unlimited package costs $5 less than RingCentral’s base plan (when paid annually) or $15 less with monthly billing. However, businesses that want full-featured video calling tools will pay $25 monthly through Zoom vs. RingCentral’s $20 (monthly with annual billing).
RingCentral and Zoom provide full-featured business phone systems. Here’s how the services stack up.
Use your desktop or mobile device to begin audio and video conversations without leaving Slack. Source: Zoom
We call it a tie for the Zoom vs. RingCentral VoIP feature comparison. Both solutions work on multiple devices and provide advanced call-routing tools. The differences come down to a couple of questions. First, decide whether you want toll-free minutes, included with RingCentral plans, or prefer fewer limits on SMS usage (available with Zoom).
Also, determine if your business needs international calling. Zoom’s add-on may be more affordable than paying as you go through RingCentral. In addition, if your company hosts large audio conferences, every RingCentral subscription supports audio conferences with 1,000 attendees while a similar capacity is only available as an add-on to Zoom.
Whether your staff uses RingCentral or Zoom, they can interact through video and chat in real time. Explore the top features available with each platform.
Tag co-workers in meeting chat and drop notes into team messaging to keep everyone on the same page. Source: RingCentral
RingCentral takes the lead with its video calling and collaboration features. It offers unlimited video meetings with 100 to 200 video-calling participants and 24-hour meetings. The Ultra plan includes unlimited storage. Zoom restricts users to 40-minute sessions with 100 attendees unless using the Business Plus plan (10-license minimum). Zoom One Enterprise does offer unlimited storage, however there is a 250-license requirement for that plan.
We appreciate RingCentral’s AI capabilities and, like Zoom, it has breakout rooms, screen-sharing tools, whiteboards and in-meeting chat. However, Zoom lets users live stream to social media channels, a unique capability that RingCentral doesn’t offer.
An integrated business phone system saves your employees time while offering greater insights into your customers. RingCentral and Zoom sync with many business applications.
Our vote goes to RingCentral. We appreciate that Zoom offers CRM integrations for all users. Whether you pay $10 or $25 monthly, you can connect Zoom Phone to Salesforce and monday.com. RingCentral provides far more integrations for team chat, phone and SMS while Zoom has the most video integrations.
Review the specifications to see if your CRM program will sync with RingCentral or Zoom. This integration helps you realize more VoIP benefits by increasing productivity and improving customer experiences.
Both VoIP providers let companies view usage statistics and call quality data. However, reporting features differ between RingCentral and Zoom.
Choose how to visualize your data by selecting circle, graph or table widgets. Source: RingCentral
Make data-driven decisions by analyzing call queues in real time. Source: Zoom
RingCentral and Zoom supply enough reporting features for most small businesses. Both are easy to use and automate report delivery. But RingCentral edges out Zoom because it includes Essential and Pro Analytics with Advanced and Ultra plans while Zoom requires the Power Pack add-on.
Use quality of service reports to see where you should focus on optimizing your network for VoIP. This data can help you prioritize IT projects by selecting areas where upgrades would impact customer experiences the most.
Zoom and RingCentral provide essential features that every small business owner needs. Both are reliable and user-friendly. Use the following insights when choosing a business phone system.
RingCentral’s unlimited domestic calling, video conferencing and messaging tools make it an excellent platform for interacting in real time. We loved how the AI-powered assistant captured details, making every meeting more actionable. Employees at multiple branches can answer phone lines, view company directories and work together. Its multilevel auto attendants help small businesses improve caller experiences, while advanced analytics features let leaders evaluate communications, usage and quality data.
Zoom’s flexible pricing structure and mobile apps allow companies to equip every team member with a phone number without breaking the budget. Since internal calls are free, users can connect to anyone with a Zoom account via video, voice or chat. We were impressed with the Zoom app and pleased to find key features like an IVR and business hour routing with all paid plans.
Zoom and RingCentral have free video conferencing software. RingCentral Video Pro supports 50-minute sessions for 100 attendees. It includes 10 hours of recording, AI insights and whiteboards. Zoom One Basic allows 40-minute meetings with 100 participants. It has local recording, team messaging and screen sharing. Both services work on mobile devices, tablets and desktops.
Both VoIP providers support enhanced 911 services, allowing users to dial 911 from their softphone app or IP desk phone and reach the closest emergency response call center. Administrators can enable nomadic emergency services to automatically update locations. Zoom also offers added 911 call management with features like the ability to bridge in security personnel to live 911 calls, call recording and notifying personnel via email, SMS and chat
Neither video conferencing tool requires users to download an app to join a meeting. Zoom and RingCentral offer web browser versions, accessible by clicking a link from a calendar or email invitation.
RingCentral charges per-minute rates, which differ by location. Companies can purchase an international calling credit bundle if they wish to disable unlimited global calling from one or all accounts. The package covers international phone calls, faxes and SMS messages.