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Latest: Advice, Tips and Resources

Article
3 Soft Skills to Consider for Improved Employee Return on Investment
By Julie Thompson | March 09, 2023

If you want to boost productivity and profits, make sure your employees have these soft skills. You'll see a better return on investment if they do.

Article
Do You Have a Toxic Employee Wreaking Havoc in Your Business?
By Skye Schooley | March 09, 2023

Learn how to spot toxic employees and develop strategies to ensure they don't ruin your business.

Article
What Is Facebook Pay?
By Donna Fuscaldo | March 09, 2023

Learn how Facebook Pay works, its pros and cons, and whether a small business should consider this alternative to PayPal as a checkout option.

Article
How FinTech Is Changing Business (and Bank Accounts)
By Ryne Landers | March 09, 2023

FinTech is the financial technology fueling innovation in payment processing, lending, wealth management, and more. Learn how FinTech is changing business.

Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | March 09, 2023

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Article
Think Like a Startup, Scale Like an Enterprise: Balancing the Best of Both
By Alex Goryachev | March 09, 2023

Both startups and enterprises must disrupt and innovate to survive. Learn how thinking like a startup and scaling like an enterprise can help ensure success.

Article
How to Recognize and Support Employees With Impostor Syndrome
By Julie Thompson | March 08, 2023

When your employees feel inadequate, there are steps that you can take to help them overcome that self-doubt and improve their productivity.

Article
The Best Business Uses of Microsoft Word
By Jennifer Post | March 07, 2023

Microsoft Word lets you share documents, create templates, and collaborate with your team. Learn about the other business uses for Microsoft Word.

Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | March 06, 2023

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

woman recording a promotional video
Article
Why Brand Ambassadors Could Be Your Best Marketing Strategy
By Jennifer Dublino | March 06, 2023

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement significantly. Here's how to do it.

Salespeople discussing numbers
Article
You’ve Got Leads, but Why Aren’t They Buying?
By Jennifer Dublino | March 06, 2023

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Lexie Lu | March 06, 2023

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Article
What’s in a Name? How to Choose Great Job Titles for Your Workers
By Skye Schooley | March 06, 2023

Learn how to pick great job titles for your employees, the common job titles and levels, and why job titles matter.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | March 06, 2023

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Article
Managing Resources: ERP Industry Trends That Impact Bottom Line
By Mark Fairlie | March 06, 2023

Enterprise Resource Planning (ERP) helps businesses drive quality by recording and storing real-time business performance data. Learn ERP trends to watch.

Article
The 5 Most Popular Types of 501(c)
By Deborah Sweeney | March 06, 2023

If you plan to form a nonprofit, it's important to know about the five most common types of 501(c) groups.

Article
11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | March 03, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Article
No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 03, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | March 03, 2023

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

accountants using computers and calculators
Article
Is Your Small Business Achieving Profitable Growth?
By Emil Abedian | March 03, 2023

Small businesses must understand if their growth is profitable. Learn about the profitability-growth relationship and achieving profitable growth.

Article
Are You Paying a Living Wage?
By Adam Uzialko | March 03, 2023

For employers, paying a living wage can feel like a burden. However, paying a living wage can be a powerful investment that positively affects revenues.

Article
How to Create Community Around Your Brand
By Jennifer Dublino | March 02, 2023

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | March 02, 2023

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Article
Quality Data Only: How to Apply Data Minimization to Your Business
By Mark Fairlie | March 02, 2023

Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.

Article
How the FMLA Applies to Your Small Business
By Skye Schooley | March 02, 2023

See how the Family and Medical Leave Act applies to your business and what you need to do to comply with its regulations.

Article
90 Days to Prove Yourself: The Power of a Probationary Period
By Julie Thompson | March 02, 2023

Giving an employee a probationary period has advantages. It allows them to achieve more and offers the company a chance to see if training is necessary.

Article
How Often Should You Upgrade Your Phone System?
By Sean Peek | March 02, 2023

Businesses need a business phone system that's fast, reliable and up to date. Learn how and when to upgrade and the best business phone systems to consider.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | March 02, 2023

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Article
C-Suite Job Titles: What Do They Really Mean?
By Steven McConnell | March 01, 2023

New C-suite job titles can be confusing. Here's a breakdown of traditional and modern C-suite roles and why job titles must adapt to a changing workforce.

Article
Management Theory of Rosabeth Moss Kanter
By Sean Peek | March 01, 2023

Rosabeth Moss Kanter's change model and take on leadership can benefit your company. Learn her management theory's six keys and how to implement them.