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The pharmaceutical industry is massive, generating nearly $1.48 trillion in revenue annually, according to Statista, but not everyone knows how their medications get from the manufacturer to their local pharmacy. In many instances, this method involves pharmaceutical wholesalers. Read on to learn more about how pharmaceutical wholesalers work.
Pharmaceutical wholesalers, also called wholesale drug distributors, purchase medications directly from manufacturers and then sell the medications to pharmacies.
The U.S. Food and Drug Administration urges all consumers to validate the licenses of pharmaceutical wholesalers. Each state has a specific agency responsible for licensing pharmaceutical wholesalers. This is extremely important for consumer protection. Without a license, a pharmaceutical wholesaler may be linked to serious offenses, including counterfeit prescriptions and unapproved medication distribution. Any websites with taglines like “not a prescription pharmacy” are likely operating without a license.
There are two main business models that categorize pharmaceutical wholesalers. Full-line wholesalers purchase a company’s complete product line. In contracts between manufacturers and distributors, certain medications may be excluded. On average, pharmacies make up 75 percent of distributors’ profits. The other type of pharmaceutical wholesaler is a specialized distributor that purchases specialty drugs to sell to clinics and hospitals.
Pharmaceutical wholesalers make money by following a concise business model: They buy medications at low prices in bulk and sell them to customers and pharmacies at an increased market price. Consumers typically pay the most through the supply chain, since pharmacies also need to make a profit from medications.
However, some consumers discover that purchasing directly from a distributor instead of from a pharmacy can cut their overall medication costs. Wholesalers still make a profit from direct sales, but they sell the products to patients instead of to pharmacies. Because specialty drugs make up about 30 percent of wholesale revenue, this business model has experienced significant growth over the past two years.
Pharmaceutical distributors make most of their money by charging a small percentage of each product’s market price, also known as a wholesale acquisition cost, in exchange for distribution services.
While some might argue that wholesale providers aren’t needed anymore, working with pharmaceutical wholesalers offers several benefits to clients and customers.
For health care providers, retailers and customers, health care costs can add up quickly. Clients — including retailers, hospitals and home health care companies — can partner with pharmaceutical wholesalers to purchase medications and supplies in bulk at a lower price. Some wholesalers even offer discounts to customers who purchase from them frequently or in high quantities.
For pharmacies and other retailers, these savings can be passed on directly to the consumer. For health care providers, lower costs reduce overhead without sacrificing the quality of the patient experience.
Home health care providers rely on wholesale pharmacy supplies for medical equipment, wound care and sterile fields. Wholesale surgical gloves, sterile syringes, bandages and other supplies save patients money.
Pharmaceutical wholesalers carry a wide range of medications, medical supplies, and vitamins and supplements. By purchasing a breadth of products and keeping inventory varied, customers are more likely to find what they’re looking for — leading to higher satisfaction and an increased likelihood of repeat business. [Read more about how to stand out from the competition.]
Working with pharmaceutical wholesalers provides clients with a streamlined purchasing experience, including access to all the supplies and associated information they may need. Some wholesalers will even deliver supplies upon request. Customers or retailers that shop with wholesalers enjoy a one-stop shopping experience for all of their health care needs.
Small businesses that offer health insurance can provide ways for their employees to save even more money on their medications.
These are some of the largest pharmaceutical distributors:
Looking for more ways to improve your medical practice’s workflow? See our top picks for medical software.
Sean Peek contributed to this article.