Social Media

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.