Marketing Strategy

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Learn how to target customers in your neighborhood and turn them into loyal clients.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Learn the most common reasons why most e-commerce marketing campaigns fail.

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.