Buying Guides

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Follow these four strategies to beat your competitors in today's cutthroat business world.

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

Mobile payments provide a fast and easy way for restaurants to receive payments, but there are pros and cons to this method. Here is what you need to know.

Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.

The attitude of the CEO impacts the entire company. Learn how mindfulness can create a more positive culture and foster success.

A well-written company history on your website can do wonders in attracting customers to your brand. Here is how to write one.

Non-U.S. residents can form a business in the United States, but there are a few things they need to consider. Learn what with this guide.

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

There's a trend of employees leaving companies, seeking opportunity and upward mobility elsewhere. Here are three tips to prevent employee churn.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Ensuring your products are high quality is crucial to your business's bottom line. Learn how to create products that meet user standards.

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Make your business more efficient by using Frederick Taylor's scientific principles for employee management.

Learn the management theory of academic and author Henry Mintzberg, including how it applies to small businesses.

Check out our list of the top 10 cars for CEOs and what these cars say about your personality.

Workplaces are full of all types of people, including givers, takers and matchers. Learn the pros and cons of various leadership styles.

Do you want to be a freelancer? Here are seven steps you need to take to get started.

Studies show that skilled and experienced employees with rotten attitudes fail quickly. Here's why you need to hire for attitude.

Businesses often deal with excess inventory that ties up cash and prevents you from investing in other areas. Learn how to turn excess inventory into cash.

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

You can help your employees become more efficient at their job with this guide that offers tips on maximizing the workday.

A user experience, or UX, designer makes products accessible and usable. Learn how a UX designer can optimize your offerings and help your small business.

If you want to boost productivity and profits, make sure your employees have these soft skills. You'll see a better return on investment if they do.

Learn how to spot toxic employees and develop strategies to ensure they don't ruin your business.

Learn how Facebook Pay works, its pros and cons, and whether a small business should consider this alternative to PayPal as a checkout option.

FinTech is the financial technology fueling innovation in payment processing, lending, wealth management, and more. Learn how FinTech is changing business.

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Both startups and enterprises must disrupt and innovate to survive. Learn how thinking like a startup and scaling like an enterprise can help ensure success.