Buying Guides

Giving new meaning to “work trip.”

Don’t let your shorter workers get the short end of the stick.

Onboarding … on schedule.

The most successful businesses have several revenue sources. Learn how to increase yours.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Clothing stores are popular businesses that appeal to varied niche audiences. Learn how to start a clothing store online or in a brick-and-mortar building.

Boost your mobile website conversion rates by emulating excellent mobile-friendly e-commerce websites. Learn how to create a great mobile user experience.

You can choose from a variety of credit card machines with different capabilities and price points. Here are the best options.

GoDaddy is a powerhouse platform for e-commerce businesses. It has multiple POS plans that can be used to build websites and online stores, track sales and customer data, and accept in-person, online...

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Buying a company car can help your business run more smoothly and save money. Ensure you invest in the right business vehicle and avoid common mistakes.

Learn about DOT background checks, which are designed to assess the driving records of operators of commercial vehicles (large trucks, buses, etc.).

Amid increased legalization, the debate on whether to still drug test employees for weed use is complicated. See the pros and cons here.

Paper checks are going out of favor as more businesses adopt electronic payroll systems. Learn how paperless payroll works and its benefits for business.

TimeClock Plus is a browser-based time and attendance software application for businesses of all sizes across multiple industries. This easy-to-use system allows you to automate many time-tracking...

Learn how Paychex Flex, a full-service payroll and HR software platform, is useful for remote teams. Get pricing information and see FAQ.

QuickBooks Time is our choice as the best time and attendance system for a mobile workforce because of the numerous ways employees can clock in and out. In addition, it has several geotracking tools...