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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
What Is SMS for Business?
By David Gargaro | February 02, 2024

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Article
10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | February 02, 2024

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | February 02, 2024

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Article
How to Network on LinkedIn Like a Pro
By Jennifer Dublino | February 02, 2024

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Article
What Is Lead Scoring?
By Julie Thompson | February 02, 2024

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | February 02, 2024

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Article
6 Effective Strategies for Communication in a Crisis
By Julie Thompson | February 02, 2024

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | February 02, 2024

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Article
12 Best Ways to Use Business Texting
By David Gargaro | February 02, 2024

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | February 02, 2024

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

woman recording a promotional video
Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | February 02, 2024

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | February 02, 2024

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Textline logo
Review
Textline Review and Pricing
By Mark Fairlie | February 02, 2024

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By Mark Fairlie | February 02, 2024

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | February 02, 2024

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Article
The Psychology of Sales
By Max Freedman | February 02, 2024

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.

Article
What Is Opt-in Email Marketing?
By Jennifer Post | February 02, 2024

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | February 02, 2024

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | February 02, 2024

With over one billion active users, Instagram makes it easy to grow your business on social media.

office meeting
Article
4 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Kimberlee Leonard | February 02, 2024

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | February 02, 2024

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

Article
Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | February 02, 2024

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Article
Make It Memorable: 8 Tips for Creating an Effective Brand Name
By Jennifer Dublino | February 02, 2024

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

Article
How to Create a New Brand Image From Scratch
By Jennifer Dublino | February 02, 2024

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Article
5 Ways to Influence Your Subscribers With Relevant Content
By Jennifer Dublino | February 02, 2024

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

Article
Email Marketing Best Practices and Predictions for 2024
By Jennifer Dublino | February 02, 2024

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Article
Learn by Example: 5 Successful Small Business Marketing Campaigns
By Sean Peek | February 02, 2024

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Article
Guide to Email Marketing
By Kiely Kuligowski | February 02, 2024

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | February 02, 2024

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Article
How to Grow Your Email List
By Kiely Kuligowski | February 02, 2024

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.