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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Corporate gift giving
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | January 03, 2024
TikTok in front of an American flag
Article
The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024

How are marketers and creators planning?

Green Duolingo owl
Article
Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

Think Different ad Steve Jobs
Article
Think Different: We (and AI) Updated Apple’s Iconic Ad Campaign for 2024
By Carolyn Neuhausen | January 03, 2024

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Article
13 Tips to Win Customers Over the Phone
By Max Freedman | January 03, 2024

This guide includes tips on how to drive sales over the phone.

Article
Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | January 03, 2024

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

Article
Marketing to College Students
By Max Freedman | December 20, 2023

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | December 20, 2023

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Article
Creating a Sales Manual
By Jamie Johnson | December 20, 2023

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

Review
EZ Texting Review and Pricing
By Mark Fairlie | December 13, 2023

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

marketing meeting
Article
How to Rebrand Your Business
By Stella Morrison | December 08, 2023

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | December 07, 2023

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Two coworkers having a discussion
Article
How to Create a Market Research Plan
By Max Freedman | December 06, 2023

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

business movie
Article
Keys to CRM Success for Small Businesses
By Mark Fairlie | December 05, 2023

CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement CRM software successfully.

Article
5 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | December 04, 2023

Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | November 28, 2023

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article
How Social Selling Can Improve Your Sales Process
By Julie Thompson | November 27, 2023

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Article
10 Ways to Track Trends on Social Media
By Julie Thompson | November 20, 2023

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | November 16, 2023

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Winning Time movie still
Article
Winning Time: Turn Your Marketing and Sales Teams Into a “Magic” Duo
By Ali Saleh | November 16, 2023

With the right synergy, it’ll be “Showtime” at your business.

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | November 16, 2023

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | November 16, 2023

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

creative marketing team
Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | November 16, 2023

Learn the most common reasons why most e-commerce marketing campaigns fail.

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | November 16, 2023

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

Article
12 Proven Ways to Increase Sales
By David Gargaro | November 16, 2023

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

Article
Complete Guide to Building a Sales Process
By David Gargaro | November 15, 2023

A sales process helps you convert leads into customers and earn consistent sales in your business.

Review
Salesforce Marketing Cloud Review and Pricing
By Sean Peek | November 08, 2023

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

Review
Zoho CRM Review and Pricing
By Mark Fairlie | November 08, 2023

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Twilio logo
Review
Twilio Flex Review and Pricing
By Mark Fairlie | November 08, 2023
Review
Textedly Review and Pricing
By Mark Fairlie | November 08, 2023

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....