Marketing and Sales

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

…without a Super Bowl budget.

Learn more about how HBO changed the television landscape.

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

Need a new CRM? Here are four ways to get the best one.

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.