Marketing and Sales

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

Improve your company's revenue by upselling and cross-selling like a pro. Follow these six easy tips to boost your sales.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.