Marketing and Sales

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who should be in charge?

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.