Marketing and Sales

Sometimes a brand is so successful that it’s bigger than a name-drop.

Learn how to build a customer journey map for your small business.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

Learn how technology is changing and how adapting to it can help your marketing.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

A sales funnel is the step-by-step process that a prospect follows to become your customer.

While sales careers require a variety of skills, emotional intelligence may be one of the most important. Learn why emotional intelligence matters in sales.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.