Marketing and Sales

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.